Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University.

Professor Kotler’s book, Marketing Management, is the world’s most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and Marketing: An Introduction and they are also widely used in the world.

Kotler developed new concepts in marketing including demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes.

Kotler has been consulted by many large companies, including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, Samsung,Coca cola, Hyundai and Motorola — in the areas of marketing strategy, planning and organization, and international marketing.

He presents seminars in major international cities around the world on the latest marketing developments to companies and other organizations. The conference will take place on October 12, 2010 at the Faisaliah Hotel Riyadh.

For more information about this event and ticket sales contact:

Tel.: 920028292     Fax.:  +966-1-4198557     Email: philipkolter@thinkout.biz

Tel.: +966-2-6303333  ext. 732-158  Fax.:  +966-2-6316270   Email: kolter@dah.edu.sa